stop guessing why your sales assets don’t work
Evidence-based frameworks for fixing sales enablement, positioning, and go-to-market strategy.
How Do You Launch a Product Without Cross-Functional Chaos?
Product launches fail when teams treat them as marketing projects instead of cross-functional systems. Successful launches organize work into four connected buckets: New Stuff (net-new content creation), Updated Stuff (refresh existing materials), Sneaky Stuff (operational changes that break things), and Behind-the-Scenes Stuff (training, tracking, retrospectives). Map who owns what in each bucket before you start building decks.
The Win Map™: Aligning Product, Marketing, and Sales Without Workshops
The Win Map™ is a Notion-based system that aligns product, marketing, and sales around what buyers actually care about. Instead of positioning documents that die in Slack, it's a living system that connects buyer research → competitive positioning → sales assets → feedback loops. Product uses it for roadmap decisions. Marketing uses it for campaigns. Sales uses it for knowing what to say. It becomes your single source of truth for "what do we say and why does it work?"
How Do You Use Competitive Intelligence for Strategy (Not Just Battlecards)?
Most companies trap competitive intelligence in sales battlecards that answer objections but never inform product roadmaps, marketing campaigns, or strategic positioning. The fix: a 5-step framework that distributes competitive insights across product, marketing, and sales from day one—so intel shapes strategy instead of gathering dust in a PDF (or a custom GPT instructions).