Let’s make sure you tell your story well.
At Down to a T, I partner with B2B SaaS companies across industries to develop competitive positioning strategies that resonate. By mapping out your core capabilities and aligning them with customer needs, we create sales assets that your team will actually want to use.
With experience spanning Fortune 500 companies and startups, I understand the challenges of articulating your unique value. Let's work together to ensure your messaging is as impactful as your product.
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Why work with me
You’re up to your ears trying to balance nonstop requests coming from internal stakeholders, staying up to speed on market and macro trends, and putting out fires.
Are you targeting the right buyers?
Do you resonate with them?
Do you really know why you win and lose deals?
I’m having conversations with marketing leaders, CEOs and PMMs and the answer is consistently NO.
As an engineer starting as a PMO who became a product leader and then turned marketer, I get how things work. I spent the last few years as a founding PMM in several startups which were a fruitful ground to drive business expansion and influential projects. And I have seen this time and time again: If you can’t articulate how you’re different in a way that matters to your target audience, moving the needle is going to be an uphill battle.
spill the T
GTM, simplified, directly into your inbox.
No BS, zero fluff.
Every 2 Saturdays I share 1 hack, 1 success, and 1 flop. And, every once in a while, I send out a deep dive on a specific marketing strategy concept.