Your champion isn’t buying alone.
They have to sell you inside their company — to Finance, Ops, Engineering — without you in the room.
a list of features and benefits won’t get them through that.
Deals move when your champion can resell your story clearly.
Deals stall when they can’t.
Your assets need to make their internal sell easy — or the deal dies.
I've spent 18 years spotting what's broken between product, marketing, and sales from HP to startups, and building systems that get everyone aligned on a story that actually closes deals.
Here's how we work together.
How it works
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Root-Cause Diagnosis
- 3ish conversations with your SMEs
- Asset audit (what you’re using now, what’s broken, what’s missing)
- Competitive review
- Buyer synthesisI don’t need 7 workshops. Three honest conversations tell me exactly what you’re too close to see.
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The Win Map™️
I build the Win Map™ - a Notion-based clarity system that becomes your single source of truth. Not a positioning doc that dies in a shared Drive. A system that connects:
- Research & buyer insights (organized by persona)
- Message map (one story, different audiences)
- Competitive positioning (defensible, not aspirational)
When product, marketing, and sales look at The Win Map, they finally see the same story.
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Sales Assets That Work
Built on the foundation of The Win Map, so they actually survive the field
A deck that helps champions sell your solution internally, persona or use-case specific one pagers.
✅ Sales stops rewriting everything
✅ Marketing earns sales' trust
✅ Your sellers can multi-thread effectively
See the Win Map™ system in action ▶️
This is the Notion-based clarity system that help you keep product, marketing, sales and customer success aligned on one story.
Not a positioning doc that dies in Drive.
A living system.
Click through to see how research, messaging, competitive positioning, and assets all connect in one place.
Plans
THE WIN MAP™ CLARITY System +
Ready-To-Use Sales Assets
Ideal for
“We need this fixed fast and we don't have bandwidth”
✅ A-sync updates and a dedicated workspace
✅ Review syncs for the Win Map™ and assets
✅ Up to 3 direct contacts
✅ Fully designed assets in Google Slides, PowerPoint, or Canva
✅ 6-12 weeks, depending on scope and complexity
Pricing Estimator*
*This pricing estimator was vibe-coded by me. AI can hallucinate; this is not a formal quote.
Advisory
Ideal for
“We need guidance and feedback, our team can execute”
✅ 2 60-min strategy calls per month
✅ A-sync doc/asset review
✅ Strategic guidance on messaging, competitive positioning, asset strategy, launches, GTM alignment
$2,500 /month
3 months minimum; month-to-month after
Advisory PLUS
Ideal for
"We need help building this, not just feedback"
EVERYTHING IN ADVISORY, PLUS:
✅ Co-creation, one project at a time
✅ Slack access to me for async questions
$6,000 /month
3 months minimum; month-to-month after
Book your diagnostics call
frequently asked questions
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Before we begin, I'll create a shared folder where you add relevant material to get me up to speed.
Things like:
Sales decks, demo recordings, customer call recordings
Positioning and ICP docs, mission/vision statements
CRM and product usage data
Competitive intel you've already gathered
Win/loss interviews
I might ask to speak with a few internal SMEs as well.
I'll round that up with additional research.I might ask to speak with a few internal SMEs as well.
I’ll round that up with additional research.
From time to time I might have additional questions for you or ask for feedback outside of our sync meetings.
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Pricing is based on the deliverables. It varies by the number of use cases, products and audiences you need this done for.
Use the pricing estimator to get a ballpark for your needs.
Final pricing is confirmed after our diagnostic call when I understand your full scope. -
Choose Advisory if:
Your team has bandwidth to execute
You need strategic guidance and feedback, not hands-on delivery
Budget is tight but you need expert eyes on your GTM
You want to test working together before committing to a larger engagement
Choose the Win Map™ System build if:
You need this fixed fast and don't have internal bandwidth
You've tried DIY and it's not working
Sales and marketing misalignment is actively costing you deals
You need someone to drive the process, not just advise
Choose Advisory Plus if:
You're somewhere in between
You want to learn the methodology while getting work done
You need hands-on help but not full project management
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Yes. Some clients start with Advisory to test fit, then move to a larger engagement when they realize the problem is bigger than guidance can solve.
Advisory clients can upgrade before their 3-month commitment ends.
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Yes, you work directly with me.
I developed this framework years ago and it hasn’t failed me since. While I might get outside assistance with additional research, for example, you and I work together directly and I’m in charge of all the deliverables.
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Advisory and Advisory Plus
Monthly invoices due at start of each month
3-month minimum commitment
Continues month-to-month after initial period (cancel with 30 days notice)
The Win Map™ System:
Pay upfront: 10% discount applied to total project cost
Split payment: 50% due at start, 50% due at midpoint
Invoices due net +15
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Former Fletch clients can work with me just for assets, and in any advising capacity.
Assets
As long as the positioning Fletch PMM provided you is still relevant, I can work with their framework for asset creation. Note this process is entirely different, and does not include the Win Map™ system or further positioning work.
If you’re interested, book a call and we can discuss the details.