The Win Map™ is a Notion-based system that aligns product, marketing, and sales around what buyers actually care about. Instead of positioning documents that die in Slack, it's a living system that connects buyer research → competitive positioning → sales assets → feedback loops. Product uses it for roadmap decisions. Marketing uses it for campaigns. Sales uses it for knowing what to say. It becomes your single source of truth for "what do we say and why does it work?"

Sales assets fail when product, marketing, and sales aren't aligned on what buyers actually care about. Marketing creates decks based on internal assumptions. Sales rewrites them because they don't match real conversations. Champions can't multi-thread because the story only works for one person. The fix isn't better design or more workshops—it's 3 strategic conversations that diagnose the root cause and rebuild from buyer truth.

Most companies trap competitive intelligence in sales battlecards that answer objections but never inform product roadmaps, marketing campaigns, or strategic positioning. The fix: a 5-step framework that distributes competitive insights across product, marketing, and sales from day one—so intel shapes strategy instead of gathering dust in a PDF (or a custom GPT instructions).