The Win Map™ is a Notion-based system that aligns product, marketing, and sales around what buyers actually care about. Instead of positioning documents that die in Slack, it's a living system that connects buyer research → competitive positioning → sales assets → feedback loops. Product uses it for roadmap decisions. Marketing uses it for campaigns. Sales uses it for knowing what to say. It becomes your single source of truth for "what do we say and why does it work?"