Sales assets your team will actually use

Your sales deck doesn’t suck because of the design or copy.

but because product, marketing, and sales aren’t telling the same story.

I find the disconnect, fix it fast, and turn it into assets your reps won’t reject.

Take the 2-minute self-assessment
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Your product works.

But the way you talk about it is all over the place — and it’s costing you.

Your product is solid. Your story? Kind of a mess.

Everyone on your team tells it differently.

Marketing is out here leading with whatever headline they wish buyers cared about.

Sales is rewriting everything because “this won’t land in a real convo.”

Product is insisting on language no buyer has ever said out loud.

And you’re stuck in the middle trying to convince the CEO this isn’t your fault.

Real cost: No one can land the same story twice.

Your assets aren’t the problem. The disconnect is.

The deck crushed in the launch meeting.

Two weeks later? Sales quietly stops using it.

Not because the design is bad — because it doesn’t match how buyers actually talk or make decisions.

So reps hack together their own version…

or wing it and pray.

Real cost: You’re producing content no one trusts.

Deals stall because champions can't sell you internally

Your one-pagers look great to the champion.

But the CFO, CTO, VP of Ops?

Yeah… they’re not buying it.

(No pun intended).

So your champion walks into internal meetings without a story anyone else understands. You leave it to them to connect the dots for other people in the buying team.

Real cost: Multi-threading collapses and deals die quietly.

Here's what's actually happening

Sales assets that don’t land are a symptom, not the problem.

Sales doesn't believe them—not because your team can't write or design, but because secretly no one agrees on the story you're telling.

Your champion isn't buying alone.

They have to sell you inside their company — to Finance, Ops, Engineering — without you in the room.

A list of features and benefits won't get them through that. Deals move when your champion can resell your story clearly. Deals stall when they can't.

Your assets need to make their internal sell easy — or the deal dies.

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We’ll fix the story first,

then build the assets that make sense to your buyers—and actually get used in the field.

“Talya is quite literally lightening in a bottle. She made an almost immediate impact.”
— Jordan Slabaugh, CMO
“Our space is very active and changes constantly. She helped us find white space and ways that we could stand out in the crowd”
— Bobby S., Director of Sales and Sales Engineering
“An amazing partner in refining our product and competitive positioning. Sales identified the deck as the critical missing gap. Her organization and ability to get up to speed on the unique market is unmatched, not to mention, she’s just a joy to interact and collaborate with”
— Emily Simon, Dir of Product Marketing

Here’s how it works

Step 1: diagnosis

I don't need seven workshops. Three honest conversations with your SMEs, a look at what you're currently doing, and market and competitive research tell me everything.

What you get:

  • Understanding of what really closes deals

  • Clarity on where alignment breaks between teams

  • Immediate "oh Shoot, THAT's why" moments

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Step 2: Build The Win Map™—your clarity system

I don't just hand you a positioning doc that dies in Slack. I build The Win Map™—a Notion-based clarity system.

This isn't a static deliverable. It connects research and buyer insights by persona, messaging and competitive positioning.

When Product, Marketing and Sales look at the Win Map™, they finally see the same story.

What you get:

  • The Win Map dashboard linking everything together

  • Message map that survives real sales conversations

  • Competitive narrative that holds up when buyers push back

  • Battle-tested positioning that product, marketing, and sales all believe in

Take a tour in the Win Map™ system ▶️

Step 3: Sales enablement that survives the field

Your assets work because they're built on alignment, not assumptions. Sales believes them. Champions can sell internally with them. Deals close faster.

What you get:

  • Executive one-pagers for the invisible people in the buying team

  • Sales deck reps have conviction on

  • All connected back to your Notion clarity system

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Pricing

Engagements start at $2,500/month for advisory or $30,000+ for building the full clarity system and assets.

The right scope depends on what's actually broken and how much bandwidth your team has to execute. After our diagnostic call, I'll recommend what fits based on:

- Whether you need the system built or strategic guidance while your team executes

- Number of products, use cases, or personas

- Complexity of your competitive landscape

Book a 30-min diagnostics call

  • "A conversation with Talya brings clarity and validation, and leaves you confident that your assets deserve better."

    —Simon Ruiz Tada

    Head of Product Marketing @ Talon.One

  • "deep industry expertise with objective, big-picture advice. She also shares concrete examples, which makes her guidance very easy to understand."

    —Taka Morinaga

    Co-founder and CEO of Steve AI

  • "We feel so much more confident in our understanding our distinct product capabilities and why they matter to your buyers."

    —Emily Simon

    Director of Product Marketing, Apptegy

  • "Fantastic big picture advice and very practical next steps, best of both worlds!"

    —Samantha Ngo,

    Head of Marketing @ Strety

frequently asked questions

  • Yes, you work directly with me.

    I developed this framework years ago and it hasn’t failed me since. While I might get outside assistance with additional research, for example, you and I work together directly and I’m in charge of all the deliverables.

  • Projects depend on scope and complexity. A full Win Map™ system and asset creation usually takes between 4-12 weeks, depending on portfolio size and the the number of assets needed.

  • Yes. Some clients start with Advisory to test fit, then move to a larger project when they realize the problem is bigger than they thought.

  • Former Fletch clients can work with me just for assets, and in any advising capacity.

    Assets

    As long as the positioning Fletch PMM provided you is still relevant, I can work with their framework for asset creation. Note this process is entirely different, and does not include the Win Map™ system or further positioning work.

    If you’re interested, book a call and we can discuss the details.