get confidence in your positioning and messaging

with a differentiated POV and customer-centric sales assets

Most positioning and messaging efforts are buried in a doc that GTM teams don’t know what to do with.

We can change that.

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Your product is helping customers.

But you’re struggling to get that across.

You have Product-Market Fit, you know you solve a real problem. But…

Unclear differentiated value

Your content doesn’t convey clearly what you do and how you’re different.

sales reps don’t believe in the assets

Your sales reps go rogue and use their own decks. Or the ones from 2023. Or none.

multi-threading is necessary, but difficult

Winning deals is becoming harder, because your champions are struggling to get internal buy in. Just getting the right people in the room feels like mission impossible.

“Talya is quite literally lightening in a bottle.”
— Jordan Slabaugh, CMO
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Let’s find the best angles for you to stand out,

and create sales assets that speak to your buying committee,

that your reps will actually want to use

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“Talya made an almost immediate impact”
— Mark Hammer, CEO
Mark Hammer, CEO

Here’s how it works

Step 1: positioning and messaging audit

I review your current customer-facing assets and internal documents, talk to a few SMEs and do additional research. I am getting inside your buyers’ head, while getting to know your product and company.

A screenshot of a presentation slide with a woman in the lower-left corner. The slide contains yellow speech bubbles with handwritten-style text that say, "-what works," "-how to make it work better," "-where you should consider investing," and an arrow pointing to her that says, "your inbox." The background of the slide shows multiple pages or outlines from a document or presentation.

Step 2: Competitive Positioning Mapping

I map your distinct capabilities—why your ideal customers choose you—and how these stack up against competing alternatives. This blueprint provides internal clarity about how you stand out.

Chart illustrating how a company wins by comparing capabilities and strategies, including a point of view anchored on good keywords testing and a competitive campaign.

Step 3: customer-centric sales assets

Tried and tested on sales-led mid-market and enterprise SaaS companies in multiple industries, I develop two types of assets that speak to not only your champion, but the entire buying committee. Your sellers and champions will barely be able to wait to share these.

Annotated presentation slides with handwritten notes, including infographics titled 'CEO infographic' and 'Coo infographic,' a section labeled 'Champion's deck,' and notes pointing to various slides like 'market problem,' 'reframe,' 'supporting evidence,' 'market validation,' and multiple slides labeled 'exec sponsor,' 'CFO,' 'CEO,' and 'COO slide.'

Bobby S., Director of Sales and Sales Engineering

“our space is very active and changes constantly, but she always helped us find white space and ways that we could stand out in the crowd”

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"Looking forward to putting this content to use"

sales assets that sales teams actually want to use